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31st July 2019
Lack of communication between sales and marketing teams is the most common source of conflict for 2 out of 5 marketing professionals. Efficiency is observed to drop steeply when sales and marketing teams do not share key data related to performance, campaigns and customers. A coordinated effort is the key to improving sales performance and success of marketing campaigns. As customer happiness is associated with positive performance of KPIs related to these two teams, communication between the two teams are absolutely necessary.
Without coordination between sales and marketing teams, you stand to:
What you should really do:
When businesses implement CRM, they often do not realize the confusion that results when customer data is repeatedly entreated into the system by different teams. Though one of the primary goals of CRM is to hold all customer-related data on a single software program, exactly the opposite happens. If data is closed and is not accessible to different teams, it may result in redundancy and even duplicity. It is important to have a unified customer database for both the sales and marketing teams. Any changes made to this database should be visible to both the teams.
You cannot expect data to be consistent if:
Make sure to: